The aesthetic refinement of an industrial product does not merely refer to the care of forms and styles. On the contrary, aesthetics in industrial design goes beyond the study, analysis, and innovation of forms and is fundamentally related to the userÆs sensory experience. This experience is given in a set of components: the form, the functionality, the material, the color, the finish, the usability, and the sustainability of the product. The aesthetic experience of industrial design that this book deals with is holistic. Its itinerary starts from defining the concept to the imprint it leaves on our life and environment.